I wanted the packaging to feel calm and trustworthy at first glance.

• I chose a soft pastel blue to convey purity and safety a color that gently stands out without overwhelming.

• A warm cream accent adds friendliness and comfort, balancing the cool tones.

• The cat illustration was intentionally kept cute yet clean something that could make any cat lover smile.

Typography stayed clean, modern, and easy to read no distractions, just clarity.

Color played a huge emotional role here:

• Soft Blue: Calmness, trust, and cleanliness it tells buyers this is a safe, premium choice.

• Warm Cream: Comfort, care, and human warmth it makes the product feel heartfelt and crafted with love.

• Neutral beige tones: Echo the chicken flavor naturally without looking artificial.

Together, these colors communicate “crafted with care, for cats who are family.”